SimpleStage

SimpleStage is a project management platform that helps creative agencies simplify and streamline the process of collaborating and collecting client input on digital projects.

Year

2021

Agency

Motion Tactic

Project Type

Product / UI design / UX collaboration

Role

UI Designer

Project Overview

Designing a multi-functional platform

I was brought on to help redesign SimpleStage's product interface and develop a design system that would be adaptable, expandable and flexible as the platform grows and evolves.

Challenge

Combine 3 project touch points (design presentation, feedback and design iterations, and bug tracking) into one, easy-to-use product.

My Role/Responsibilities

UI Designer
Design system management
UX design. support

Design

Establishing a fresh, dynamic and scalable design system

With a clear scope of the competitive landscape, I developed a design system that was visually calming and easy to use though the following practices:

Design System Ethos

01

Minimal, purposeful use of color

02

Typographic hierarchy and contrast make important information stand out

03

Similar component layouts that repeat throughout the dashboards

Typography

Inter was chosen for its classic, neutral, Helvetica-like qualities and it's legibility at small scales.

Color Palette

Using the four hues of the SimpleStage identity as a starting point, I expanded the color palette to accommodate the needs of the platform’s complex dashboard system.

Key Considerations
  • Shades of the primary colors facilitate visual hierarchy
  • Clear messaging is created via a bold secondary palette
  • Contemporary and vibrant tertiary tones standing out in the marketplace
Component Library

I created and maintained the component library throughout the design and development process, which successfully served as the single source of truth for all team members and ensured visual consistency across the platform.

Final Dashboards

Designing for efficiency and easy collaboration

The final design aims to reduce the friction typically experienced when working within multiple platforms to complete different tasks. By consolidating these tasks into one unified platform collaboration is easier, workflows are more efficient, and projects are more organized.

Home Dashboard

Centralized hub to view all projects and their current status designed for quick-reference and glanceability

Single Project

Displays all requests, messages, and activity for each project in both list and gallery layouts to accommodate users preferences.

Single Request

Each request type features layout options relevant to the user and the kind of tasks they will be working on.

Web Annotations

A pinning system was developed as a part of the annotation tool to make it clear which pin is in focus at any step in the bug tracking task flow.

Key Considerations
  • Pins change state while flowing through the task creation process to track progress
  • Pins also change state when hovering over task list to help track where they’re located on screen

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